“Hooked”, By Nir Eyal

May 29, 2015 at 4:45 pmCategory:Recommended Books

Nir Eyal (www.NirandFar.com) hit a home run with his book “Hooked.” Hooked is one of those rare business books that is both entertaining and informative. Using case-studies, Nir walks the reader through an easy to follow system for engaging customers and building “habit-forming products.” If I have any criticism, it is only that the example in this book are tech heavy, but one doesn’t have to be very creative to see how the lessons apply in the physical world as well. I rank this book alongside other business classics like Malcolm Gladwell’s “Outliers”.

Brand Tailspin: Blue Bell

May 11, 2015 at 2:52 pmCategory:Management Tips

Over the past several weeks, I have been observing the troubles at Blue Bell Ice Cream. The 100 year old Texas-based company was known for its old-fashioned homemade ice cream with the slogan “Blue Bell tastes just like the good old days.” However, recent news about an listeria outbreak in the companies products has dominated the companies images. One product after another has been recalled until the entire line was eventually pulled. This is a prime example of how quickly a company can damage its branding which took centuries to build. Moving forward I will be anxious to see how the company responds and if it can earn back the communities trust.

“How to Click with Everyone Every Time” By David A Rich

April 17, 2015 at 2:05 amCategory:Recommended Books

America’s number one expert on motivation, David Rich, takes a in depth look at interpersonal relationships in this easy to read book.

Rich’s theory is that in order to increase your chances of success in social interactions, you must first become “contagious”. He defines this as a mixture of confidence, curiosity, connectedness, commitment, conviction, cheerfulness, courage, competency, compassion and contentment and gives a step by step guide to achieve each.

This book is the perfect quick read for anyone looking to increase their influence in the business world.