Brand Tailspin: Blue Bell
May 11, 2015
Over the past several weeks, I have been observing the troubles at Blue Bell Ice Cream. The 100 year old Texas-based company was known for its old-fashioned homemade ice cream with the slogan “Blue Bell tastes just like the good old days.” However, recent news about an listeria outbreak in the companies products has dominated the companies images. One product after another has been recalled until the entire line was eventually pulled. This is a prime example of how quickly a company can damage its branding which took centuries to build. Moving forward I will be anxious to see how the company responds and if it can earn back the communities trust.
- Casey Richards