“Hooked”, By Nir Eyal

Nir Eyal (www.NirandFar.com) hit a home run with his book “Hooked.” Hooked is one of those rare business books that is both entertaining and informative. Using case-studies, Nir walks the reader through an easy to follow system for engaging customers and building “habit-forming products.” If I have any criticism, it is only that the example in this book are tech heavy, but one doesn’t have to be very creative to see how the lessons apply in the physical world as well. I rank this book alongside other business classics like Malcolm Gladwell’s “Outliers”.

- Casey Richards