“The Automatic Customer” by John Warrillow

June 1, 2015 at 6:18 pmCategory:Recommended Books

The Automatic Customer is a great book for any entrepreneur. Using examples, John walks readers through the various ways to turn your business into a subscription business in order to help improve cash flow. I found this book particularly helpful in helping me to think outside the box and imagine the various directions in which I could take my company. The book also includes various formulas to help you determine if your subscription business is viable. I strongly recommend this book.

“Hooked”, By Nir Eyal

May 29, 2015 at 4:45 pmCategory:Recommended Books

Nir Eyal (www.NirandFar.com) hit a home run with his book “Hooked.” Hooked is one of those rare business books that is both entertaining and informative. Using case-studies, Nir walks the reader through an easy to follow system for engaging customers and building “habit-forming products.” If I have any criticism, it is only that the example in this book are tech heavy, but one doesn’t have to be very creative to see how the lessons apply in the physical world as well. I rank this book alongside other business classics like Malcolm Gladwell’s “Outliers”.

Brand Tailspin: Blue Bell

May 11, 2015 at 2:52 pmCategory:Management Tips

Over the past several weeks, I have been observing the troubles at Blue Bell Ice Cream. The 100 year old Texas-based company was known for its old-fashioned homemade ice cream with the slogan “Blue Bell tastes just like the good old days.” However, recent news about an listeria outbreak in the companies products has dominated the companies images. One product after another has been recalled until the entire line was eventually pulled. This is a prime example of how quickly a company can damage its branding which took centuries to build. Moving forward I will be anxious to see how the company responds and if it can earn back the communities trust.