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“The Automatic Customer” by John Warrillow

June 1, 2015

The Automatic Customer is a great book for any entrepreneur. Using examples, John walks readers through the various ways to turn your business into a subscription business in order to help improve cash flow. I found this book particularly helpful in helping me to think outside the box and imagine the various directions in which I could take my company. The book also includes various formulas to help you determine if your subscription business is viable. I strongly recommend this book.

- Casey Richards

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