Angie’s List makes bold move

April 4, 2015 at 10:06 pmCategory:Management Tips

Last week Indiana based Angieslist.com was one of a number of companies to come out against the states new “religious freedom” law which was largely viewed as an attempt by the Republican-controlled congress to legalize discrimination against LGBT couples. CEO Bill Oesterie went as far at to threaten moving the company from Indiana if the law was not changed. The question though is was this good for the companies brand?

From my viewpoint, the company made the right choice and likely gained significant brand equity not to mention all the free publicity. Opposing discrimination is always the right moral choice and is often the right positioning choice, but marketers should always proceed with caution into any politically sensitive debate. Just look at the recent “Race Together” debacle at Starbuck’s (where the coffee chain attempted to “open a national debate about race” by having baristas start conversations about race with customers before they had their morning cup of coffee) and it is easy to see that there are limits on how far a company should go in doing what might feel like the right thing.

“Outliers” by Malcolm Gladwell

January 6, 2015 at 6:07 pmCategory:Recommended Books

The Story of Success

What lead Bill Gates to become one of the world’s richest men and most successful technology entrepreneurs?  Was he a prodigy?  Did he put in more work than everyone else?  Or was he simply in the right place at the right time?

In Outliers, Malcolm Gladwell argues that the ladder has the largest impact on those who are most successful in society.  While work ethic and dedication play a role in success, it is pure luck which leads to overwhelming success.

According to his research, factors which we have little control over play an out-sized role in our futures.  Living in the right location or being born at the right time is more important than alleged natural abilities.

While this idea may seem far fetched, there is substantial evidence to back up his theory.  For example, most of recent U.S. Presidents have attended one of two universities: Harvard or Yale.  Are no other schools capable of training future leaders or is who you know more important than what you know?

My favorite take away from Outliers is what Gladwell calls the “10,000 hour rule”. In this chapter, he argues that innate talent does play a role in success, but that “achievement is talent plus preparation” with the magical number being 10,000; ten thousand hours of practice leads to mastery in most things. Success is a combination of things.  It is achieved through:

  • Some level of talent, combined with
  • 10,000 hours of practice, and
  • A substantial amount of luck

“Linchpin” by Seth Godin

December 30, 2014 at 4:55 amCategory:Recommended Books

According to Seth Godin, “the world has changed and the stakes are higher than ever.  We’re facing a full-fledged revolution – a hyper-competitive world involving art, gifts, fear and the ability for anyone to make an indispensable contribution to something [they] care about.”

Godin argues that in the new economy our choices are more important than ever.  How we brand ourselves is critical to our success.  Those who are able to “create order out of chaos, invent, connect others, and make things happen” are people who can make a difference in today’s world.  They are the linchpins.

Linchpins think about their choices, they decide their own destiny.  Linchpins plan and execute on those plans in order to bring about the change they desire.

In this brilliant book, Godin lays out a step by step guide for becoming indispensable.  He covers every base from the choices we all must make to the struggles we will encounter.  Linchpin is perfect for anyone looking to stand out in a crowd and embrace their full potential.

Linchpin by Seth Godin on Amazon.com.