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“Linchpin” by Seth Godin

December 30, 2014

According to Seth Godin, “the world has changed and the stakes are higher than ever.  We’re facing a full-fledged revolution – a hyper-competitive world involving art, gifts, fear and the ability for anyone to make an indispensable contribution to something [they] care about.”

Godin argues that in the new economy our choices are more important than ever.  How we brand ourselves is critical to our success.  Those who are able to “create order out of chaos, invent, connect others, and make things happen” are people who can make a difference in today’s world.  They are the linchpins.

Linchpins think about their choices, they decide their own destiny.  Linchpins plan and execute on those plans in order to bring about the change they desire.

In this brilliant book, Godin lays out a step by step guide for becoming indispensable.  He covers every base from the choices we all must make to the struggles we will encounter.  Linchpin is perfect for anyone looking to stand out in a crowd and embrace their full potential.

Linchpin by Seth Godin on Amazon.com.

- Casey Richards

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